PHASE TWOLITERARY WORKS REVIEW2 . 1IntroAdvertising is definitely increasingly important in our modern life (Munusamy & Wong, 2007). It was because it can use to transmit some text to a great number of people easily (Al-Boloshi, 2010). Hence, many analysts have done their research regarding advertising. For example , there are many analysts test about the entertainment, informativeness, and credibility of mobile promoting (Haghirian & Madberger, june 2006; Chowdhury..