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Macys Division Store Repositioning Circumstance Research Marketing Essay
Federated SHOPS determined in 2005 to reposition and combine 15 of its regional department store chains under just one countrywide brand-Macy's. This decision was in reaction to the drop in sales and profits that had struck the traditional department store industry, that was in a maturing level and moving towards a downward pattern for quite a while. Just 3 years later, in 2008, U. S. current economic climate was hit with a tough economy that threatened the livelihood of several..
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