Managing Effectively Essay

The new CEO of target is herein advised on modalities that will help make management seamless and transformational. The problems faced by Target are outlined while management solutions are developed to make the company more profitable and manageable. Overreliance on old client base has been the norm at Target, a phenomenon that has stagnated the company’s profits. The CEO will need to develop a strategy to attract new customers for more profits and diversifying Target’s client base. Ways of attracting new customers to the company include provocative and strategic marketing (Beech & MacIntosh, 2017). Marketing campaigns and innovative product branding as well as pricing should be done to help avert the prevalence of declining sales at Target. Marketing teams, communications professionals and market analyst should be engaged by the management through the CEO to increase the company’s sales.