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It ventures in hardware and software manufacturing. The company offers goods and service under brands such as iPhone, Mac, iPod, iPad, Apple Watch and the Apple TVs (2015). Regarding software, it operates under brands such as iOS, watchOS, and the OS X operating systems. It further extends its services through productivity suites such as the iTunes media player, iLife and iWork and its online services such as the iCloud, Mac App Store, the iOS app store and the iTunes store (2015). In short, Apple is a diverse company that is vertically integrated at almost all levels.S.A Gross Domestic Pay ("Apple - Investor Relations - Financial Information", 2016). The company enjoys a high retention rate of customers, as per the 2014 edition of the Interbrand Best Global Brands reports (2014), Apple is the most valuable brand entailing a $118.9 billion valuation brand (2014). Nevertheless, the organization has received extensive criticism from labor practitioners, businesspeople, and environmenta...

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Thesis (330 pages)
World literature
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