Commercial food industry Essay

Document Type:Essay

Subject Area:English

Document 1

The driving force behind the food processing industries targeting youths is because of their ability of spending power in the market. there are various techniques that are used in reaching out to the children by influencing the food product purchase behavior. The techniques that are being employed in the market include television advertising, marketing the food products in schools. In relation to this, most of the food processing industry is generating lots of revenue in the market. According to Boyland et al. (260) highlights that there are several factors which influence eating behavior besides the food, the most common driving force is advertising of the various food product. Advertisement through the media services has increased the market demand of most of the commercial food in the market.

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The marketing of commercial food in the market have increased more opportunities for firms in businesses dealing with the products in the market hence more returns. The children and youths are mostly targeted by the marketers of the commercial foods because of their ability to spend a lot of money besides influencing the purchases of the household food. According to the “Journal of nutrition education and behavior “, the author Nicklas et al. The brands have emphasized strictly on meeting the demands and need of the clients in the market. Most of these brands are paid time thus allowing efficiency in the working place. The commercial food products have basically contributed positively to the national income of the country. In most of the commercial food services industry, the activities are driven by the sales.

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The “International Journal of Pediatric Obesity” states that the Increase in sales depends with level of advertising (Boyland et al. It builds on the loyalty of the employees to the company who is the face of the commercial food company the competitive market (Boyland et al. The training programs in the commercial food industries give an opportunity to the employees to expand on their knowledge and ability to be efficient in the market. Training plays a significant role in improving the working performance of employees in the commercial food industry. It is also helpful in making the employees understand is required from them in relation to their work. When the company is able to offer their employees with necessary pieces of training makes the customers feel that they are valued and assets in the organization.

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