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One of the strengths of Wal-Mart involves being the largest retailer in the world. The scale of operations of Wal-Mart is still unmatched by its competitors and they have a very strong market power, which their competitors cannot match with. Wal-Mart stores, all over the world are the biggest retailing shops. They generate the largest revenue from sales making Wal-Mart the largest retail company. The company has employed over 2. First it possesses large economies of scale. The company shares its fixed costs over a large number of products which makes its products cheaper than those of its competitors. Also, being the largest retailer gives Wal-Mart a strong market power over its competitors and suppliers. They can influence the suppliers to sell at a lower price to them and in then buy in bulk.In addition, they can lower the prices of a certain product to levels where they operate at a loss in order to keep the competitors out of market. Also by use of e-commerce the company is able to...

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SWOT Analysis Walmart

devmien
This authors's rating is: 5 (168 reviews)

3 in Engineering

297 completed projects

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