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The Integrated Marketing Communication is comparable to composing a musical score. In a piece of music, every instrument has a particular task, but the aim is to get them together in a way that produces a beautiful music. The same applies to IMC, where the internet might be your piano, advertisement your violin, public relations your trumpet and so on (Percy, 2014). IMC Strategy A headline: “NEW FACE OF SWIFT TRANSPORTATION COMPANY.” A sub-headline: “Swift Like Never Before, Because We Value You. The pricing objective underlies a process of pricing for a product and should be a reflection of a company’s financial, marketing, and strategic and product goals, including consumer price prospects and the level of available stock and production resources. Examples of pricing objectives include increasing sales volume, maximizing short-run profits, meeting target rate of returns, matching competitors’ prices and encouraging competitors to change industries (Ingenbleek et al, 2013). Prici...

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Business Plan (206 pages)
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Swift Transportation Company

Young H
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