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The prices of the groceries are affordable and highly assorted, and this service save time for the clients because they make the orders online. After the orders are made, the products are delivered to the customer’s doorstep if he or she is near the with Walmart’s outlet or into one’s car at his or her local Walmart. Target market The target market for the online grocery service introduced by Walmart are the busy mums having small children (Patton, 2016). The reason is that they find it difficult to visit the groceries due to their tight schedule. The other target group are the peoples with disabilities who have mobility issues. Additionally, in comparing Walmart online grocery service and that of Amazon, Walmart is the best because its site suggests the commodities that may be appealing to an individual based on the items placed in the shopping cart.

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Strategy and Positioning Anyalysis

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