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The iPad sold so well when it was introduced. The iTunes are doing so well in the music industry. They seem to be coming up with what the consumer requires when they need it most. Though their products are expensive they are known to have a dominant role in the music, laptops and smartphone world. The new invention that they have come up with was first introduced by Google but it didn’t pick up as expected (Kawasaki, 1997). In terms of structure it gives control but limited in scope as it is based on the traditional hierarchy and grouping based on product and function and uses runtime, startup and information systems. Intellectual property rights include trademarks, patents and copyrights. They deal with counterfeit products and piracy. Apple has no control over the government stability, taxation levels, inflation, spending and interest rates. Apple identifies consumer needs, updated technology, and use employment legislation, law changes, trading policy, safety and health. They have ...

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Strategic Plan Part 2: SWOT Analysis Apple Incorporated

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