STRATEGIC MARKETING PLAN FOR TOYOTA COMPANY

1macro trend environment analysis……………………………………………………………. 1 PESTLE analysis…………………………………………………………………………. 1 Political ……. 2 Economic. 3 Social factors……………………………. 0 customer analysis (segmentation)…………………………………………………. 0 summary…………………………………………………………………………. 0 internal environment capacity……………………………………………………………. 1strengths………………………………………………………………………………. 2 weaknesses…………………………………………………………………………. 4marketing control………………………………. 5 performance indicators……………………………………………………………………. 20 Appendix…………………………………………………………………………………………21 Reference list………………………………………………………………………………. 0Introduction and current challenges faced by the company. The company is known in the world to be the largest manufacturer of automobiles located in japan. Due to the current world pandemic, the coronavirus, the company records a significant drop in the operating profit and sales. This since the rate of demand and supply has as well dropped drastically. Therefore the major challenge that is currently affecting Toyota Comp...