Shell Canada Fuels Productivity with ERP’

Improving Business Operations at Shell Canada The process and need to improve business operations at Shell Canada are usually informed by two important factors. First, the company endeavors to understand the public’s demands and preferences to enable it to offer the best services and products to and secondly to remain relevant in the market by outdoing competitors (Baltzan, 2013). The company employs both internal and external mechanisms to improve its operation strategies and meet its objectives. Integrating its strategic performance practices with modern technology is an important aspect of ensuring that the company achieves its objectives. The company uses the supply chain management (SCM), customer relations management (CRM) and enterprise resource planning (ERP) software and approaches to improve efficiency in its operations. Differentiation of the outlets means that not all products sell at the same rate in all retail outlets. The company uses this software to identify market s...