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Current Company Overview and Proposed Blue Ocean Strategy Sears is an American Company that deals in Home appliances, hardware, and clothing. The company has been one of the top ranked companies in selling these products in the markets and has managed to open more than 730 outlets in the country. However, an increase in the level of competition in the market adversely affected the company and there have been cases of reduction in the level of revenues and market control. Sears is one of the leading entities in the US in home appliances an area that it has managed to maintain its control but has lost its grip as a leading retailer in the overall structure of the entity. The problems that the company is facing has led it to sell some of its outlets in a bid to ensure that the entity stays afloat. Smart Home Products or appliances is one of the models that the company needs to use in a bid to get the best products in the market that has been an untapped market. People are transformi...

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Business Plan (69 pages)
Business
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Sears Blue Ocean Business Proposal

Young H
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34 in Business

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