Comparison of the strategies used by the apple and samsung companies

Document Type:Research Paper

Subject Area:Management

Document 1

It is because of this that a competitive strategy exists between several companies. Primarily, it is an element that takes place within the different industries. For instance, within the consumer electronics industry, some strategies that would set them apart from the rest are used. In this case, some of these include the ability to make sure that electronic products can meet the current needs of the customers. Moreover, through other steps such as the involvement in corporate social responsibility is a way ahead towards the ability to attract the trust and the loyalty of the customers. In particular, it became possible for it to overtake the iPhone and become the most popular brand of Smartphones in the world. In this case, it is clear that there has been immense competition between the two tech giants.

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As a result, numerous cases have resulted from their struggles. Use of different and rival strategies between the companies For the two companies to have managed to attain their attainments as currently experienced, there is evidence that they have put in several approaches. While the two compete with each other, there are those that are directly aimed at trolling the other in order to prove a point and get more customers for a particular product. At that time, it left out the 73 million sales that Samsung managed to make in 2015. This is an indication that the strategies that are handled by the two companies are competitive and are thus able to outdo each other over time. This means that each of the companies has to work on their strategies with time to be on top of the competitive game.

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Some of the other marketing and advertising strategies include the fact that while Samsung has taken up the use of social media, Apple does not use the twitter accounts, does not have a blog or make use of the Facebook profiles. On the contrary, Samsung mostly uses the major channels on social media, endorsements by celebrities in addition to the good and effective marketing strategies to reach out to its customers. This is mainly because of the fact that it has been involved in the production of phones with beautiful designs and recent applications. On the other hand, Samsung has managed to be a follower for a significant amount of time. In particular, since the company as able to launch the Samsung Galaxy S4, it has considered the innovative design by Apple as one that is “not so stunning”.

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Thus, it is still the greatest competitor as without a doubt, Apple is still the leader in terms of innovation. In relation to the ability to take advantage of the social media presence, Apple has proven to have a strange form of strategy. The advertisement of the Apple iPhone is always the same since it has a white background. It has become alluring to its users in an exotic way. Moreover, Apple does not hesitate to highlight the advantages of its products to its target audience. In the same way, Samsung has also attempted to advertise its Galaxy S in a meaningful way. It has promoted its mobile phones by coming up with a blue interface as opposed to the white background used by Apple.

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