New Media Primer

There is always a new thing in the social media space because the platform continuously releases updates. This paper aims at discussing some of the aspects of the new media to enable other interested students to expand and appreciate the use of social media. No shortages of social media updates had been experienced in recent years. Looking through the coming years, the trends in social media will continue to evolve and surprise the public. Despite the impossibility of predicting the future of social media marketing landscape, there are some trends, which were certain in the previous years. Just as it has been mentioned above, incoming messages on social media platform concerning a brand require to be responded to. Even if the organization receives quite many related customer inquiries, the answer to branding today is the chatbots.

Just as it had been mentioned I the previous year, the future social media trends focus on another era of the development of the Chatbots. Looking at the historical background of chatbots, there is clear evidence of a major spike in the previous years, which indicates that the growth most likely will continue. Just by looking at the Facebook Messenger, more than one hundred thousand chatbots are being used for data collection and giving guidance to products while others take orders. The tools for social listening help brands to analyze and reflect on the actions of their audiences. Besides, an organization will be capable of tracking the overall health of the brand, thus creating a better marketing campaign, which ultimately improves the experience of the customer.

The social listening tool can help the brand of an individual by making customer care better through social media, which is the best choice for people. This would mean tracking the brand health through sentimental analysis, which would help the brand to pay more attention to the compliments of the users. Instagram recently launched the Instagram Stories to compete with Snapchat. In conclusion, working with your social team is very important in the current world of media technology. This ensures that you learn and reflects on what worked out for you and what needs to be improved to address the social landscape effectively. Besides, there are many expectations in the coming years that should prompt successful tackling of the new trends in social media.