Integrated Marketing Communication Case Study

Always like a girl emerges as the best IMC approach to consider in the case. The brand is feminine and targets the next market which consists of females. Girls form a crucial part of the society, and there is a need to offer any necessary support to them as they move from one state to another. The communication strategy banks on a number of aspects such as social media, direct mail as well as company website to reach the target market. Ideally, it is apparent that most millennials have access to the internet and the approach proves useful. The social media platforms create visual aids which customers can use in visualizing. Moreover, the platforms offer a fast response time to meet user demands at any given instance.