Directions You are a media consultant who has been hired by a startup social media company. The company wants you to write a formal research report that answers the question “How have changes in mass media influenced individual and societal thinking about politics and politicians?” Your report must: • describe major milestones in the history of mass media between 1960 and today • compare and contrast the use of mass (and, as appropriate, social) media during three political campaigns ◦ 1960: Nixon/Kennedy ◦ 1992: Bush/Clinton/Perot ◦ 2012: Obama/Romney • discuss how changes in mass media impacted the three political campaigns • identify how social media differs from mass media • explain how media can influence individual and societal thinking • show how changes in media since 1960 have impacted individual and societal thinking about politics and politicians All the resources you will need (articles, videos, essays, etc.
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