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The consumers are required to consume the Pepsi products and vote for the organization or individuals that have been selected. The consumers can therefore argue that the projects only aim at benefitting a small group of people who are given grants. The consumers can therefore argue that instead of targeting a small group of individuals, the company should use the fund to lower the costs of the products or offer promotions that would benefit a large number of consumers who consume the company’s product. The project therefore is selective and it targets a small group who of organizations or individuals who will benefit with grants. The project also focused in developing the ideas in certain sectors such as health, food, culture, shelter arts and culture. For instance, sugar can cause opportunistic diseases such as diabetes in the long-run if an individual uses the soft products on regular basis and for a long time. In addition, the young children are not supposed to consume products ...

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Marketing question

Young H
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