Based on the various segmentation practices employed, the company should be able to meet the demands of the market entirely fully. The sales should rise by up to 30 percent quarterly and attain 12 listings monthly in addition to gaining a new customer weekly. SegmentationThis practice involves dividing the target market into various groups using such criteria as usage rate, benefits sought and geographical location according to According to Ferrell and Pride (1983), Segmentation can also employ other variables like those that operate on demographics. The market segments concept was introduced by Smith (1956) and has become a critical component in contemporary marketing. According to Smith, a segment of a market is a market portion that is identified quickly anchored on a given criterion. Such traditional demographic variables can be utilized by Boost Juice Bars to traits of the target market and categorize the major factors that drive a particular market segment. Demographic variable...
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