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The significance of global marketing can be seen in the company rankings compiled by the Financial Times, Wall Street Journal, Fortune, and other publications. Whether ranked by, market capitalization, revenues, or some other measure, most of the world’s major corporations are active both regionally and globally. Some of the corporations in the top Global 500 rankings include Walmart, Royal Dutch Shell, Volkswagen, Samsung Electronics, and Apple Inc. Walmart’s marketing mix strategy revolves around the nature of its retail business. Walmart is the world’s biggest retailer. The company sells oil and gas all over the world. The company is aiming to be a leader in the world transition from high-carbon to low-carbon energy (Tunnicliffe, 2015). It is committed to providing safer environmental friendly energy to the world.The company also aims at establishing a strong global presence through acquisitions. For instance, the company acquired BG Group this year (2016) adding to its presence in ...

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Global Marketing Mix Strategy

devmien
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