Marketing Management: Sony

Corporate Profile Sony Corporation was founded on May 7, 1946, under the name Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation). Its founders, engineers Masaru Ibuka, and Akio Morita had the mission to create innovative products that help fulfill the dreams of his clients, and it was. In 1958 Tokyo Tsushin Kogyo was established in Japan as a leading manufacturer of tape recorders, one of its first products (Nathan, 2000,25). That same year, the founders changed the company name to Sony Corporation - a name easier to pronounce than help the company in its global expansion. More than 50 years after its launch, Sony is an undisputed world leader in entertainment, beginning with its division of Electronic products consisting Audio, Video, TV, information and communications, electronics and other equipment.Since 1998, Sony has developed and sold by closed-circuit analogue and analogue cameras, VCRs and multiplexers and security markets worldwide have pu...