What is the external and internal marketing environment

This is a multi-national company whose products are present in every corner of the world. Being a gigantic company with numerous products and branches, the company operates in salient environmental threats and opportunities. The company deals in manufacture of doors, gates and also provides delivery services for its customers. The success of this company is not only from within the organizational structure but also from external factors. The external environmental factors comprises of all those factors that are outside the company’s structure including market forces. The organization must decide if a center point and-talked conveyance arrange is appropriate for its business or a decentralized system. The onset of new companies whose products are almost autonomous creates a threat to the firm.

These doors are a good customer substitute. Some customers go these products since they solve the same economic need. The availability of such close substitute combined with the customer’s ability to bargain imposes a threat to the company’s profits. This framework sets the foundation for the application of another strategy. For this company, the value chain is applied after this strategy. The value chain strategy has been rolled over to provide the customers with a product worth buying and using (Brandenburger). The company is made up of different units from which different parts of a garage door are fixed or manufactured. How would you characterize Pyramid Doors current distribution network and its performance? The Porter’s five forces framework is an integral tool used to look into enhancing completion ability of the organization.

The third force is the competitive rivalry which is driven by the number of equally large motor vehicle businesses capable of producing similar commodities. The attractiveness of the market is reduced by an increase in producers. The threat of substitution is a force which provides the possibility that the existing product can be easily substituted by another product which satisfies the need. Existence of alternatives lowers the prices and market attractiveness. Due to the profitability of the motor vehicle industry, the threat of new entry is likely to occur. Pyramid Door Company should also design products which are relatively cheap and that can be comfortably purchased by majority of people even in countries with weak economies. In order to address political issues, the company should get into partnership with various governments in the specific country’s projects.

These explicit measures will help grow the company profits while addressing other external environmental factors. Systems administration is a procedure that encourages the trading of data and thoughts among people or gatherings that share a typical intrigue. It might be for social or business purposes. One detriment to online networking is that only one out of every odd business does it effectively, regardless of whether it's not having an adequate internet based life procedure that plots objectives and desires or essentially not by presenting enough on the different outlets frequently enough. It's a best practice to present each day on your different online networking diverts in manners that offer some benefit to your supporters and companions. Also, numerous organizations don't advance their channels and along these lines don't have numerous companions or devotees.