Disneys Coco LEGO market entry

Document Type:Essay

Subject Area:Business

Document 1

Basic entry Decision Entering the Mexican market will be dependent on the scale as well as the favorable market conditions. For instance, the business will have to consider the demographics of its potential customers, the political situation, cultural outlook as well as the risks associated with doing business in Mexico. It will be essential to examine the economic situation and understand if it can support the business and the products. The capacity for growth and the current trend will influence how the business will perform after being initiated in the country. Among the markets that received the LEGO box office Coco, Mexico ranked first in terms of the profits gained by the company behind China. The entry can be on small scale in order to allow the company learn about its new market.

Sign up to view the full document!

However, the move might be limiting as it might affect the overall exposure of the company in the new market. Large scale entry is therefore recommended. Direct Exporting The company can choose to use direct exporting of the product to Mexico instead of producing the product in the local manufacturing company in Mexico. This will be an easy way to test the market before committing to expand the established facilities in Mexico to move into producing Disney Pixar’s Coco product. The ease of doing business ranking for Mexico is 48 out of 185 countries implying that this business models is fairly suitable5. There are a number of regulatory requirements that Lego will have to undergo in order to secure operations in Mexico.

Sign up to view the full document!

From $10 to earn access

Only on Studyloop

Original template

Downloadable