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It has an option where the user can enable the 360- mode. This means that the user can put on the Virtual Reality headset an experience in the digital world. Those 360- videos are a form of VR. On the other hand, the AR app can be easily downloaded into the modern Smartphone (Fisher et al, 2018). Using the AR headset, for instance, Google glasses, digital content is displayed in front of the user's eyes on a tiny screen. This limits the user's movements. By the time we can develop unmetered and sustainable devices, we will see a change in the world of technology. The rate in which the world of technology is growing, there is a 100% chance that VR/AR technology will become widespread in the near future since this technology has become a way of entertaining people in their leisure time. For this to happen, a lot of improvement is expected around this technology. As an ever increasing number of organizations battle to remain above water, organizations that are exclusively E-business ba...

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Write about the Impact & Implications of AR & VR in Digital Marketing for Online Retail Industry

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