It’s only compatible with specific Samsung mobile phones such as the Galaxy Note 5, Galaxy S6 Series, Galaxy S7 series and the Galaxy Note 7 (VR, 2016). It acts as a headset with a display that allows the user to view images, videos, play games, etc. like they are there. Literature reviewThe term Integrated marketing communication is a term used in the description of a company that aspires to link its communication objectives in a manner that is consistent and integrated into the aim of maximizing its communication impacts it has on the stakeholders of the organization (Shimp and Andrews, 2012). The term first came into use in the 1990s during the ending of the mass marketing area and since then, it has turned to become a significant challenge to organizations (Mulhern, 2009). Market SegmentIdentifying the specific market segments the IMC will target is of fundamental importance. This will aid in the measuring of the effectiveness of the plan and to determine whether the organiza...
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