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Innovation creates tremendous value and keeps an organization above the competitors since the market is oriented in a fashion that keeps gravitating towards new dimensions of innovation set by the company (Brown, 1991). Most companies that have achieved tremendous growth have applied consistent research and development to achieve the degree of freedom in the growth structure. Our organization has extensive market power, and it is the reason as to why we need to apply innovation to attract and maintain the existing customer base in the volatile market segment of our industry. Our market niche is growing exponentially, and for us to create value, it is important that we stretch our possibilities through innovation of our products and services together with the value delivery system.

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Horizonwk8

LitTeacher1
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