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He designed a cube of mirrors that displayed unanimous reflections for the New York Fashion Week that was held in July 2015. The designer admires the unparalleled craftsmanship that accompanies the design of mirrors. Developing consumer insight is one of the most efficient ways of ensuring that you win the target market. The importance of insights comes in when a marketing firm needs to redirect what the consumer understands into what the marketer wants the customer to see. It is a form of indirect persuasion that has been on the trend in the current market (Fortini-Campbell, 1992). The designer used this approach to convince customers on how beautiful and clear the mirror reflects its images unlike other competitors’ products. He derived his strength from the fact that the mirrors owe their identity from the most talented craftsmanship and ancient design. The critical point that the marketer has in his mind is that people do not necessarily need the mirrors, but they want the image...

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Astronomy
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fashion marketing event report

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