Retail branding research paper

These products were in the same group but different in their branding and marketing. This paper aims at analyzing the four brands in the two categories. We shall focus on the differences in positioning of the products and the marketing strategies that the sellers use. The product known as Man Canvas Zipper Flap Shape Messenger Shoulder Bag is designed for men who like traveling. It is located in the clothes category and can be categorized as a private label. It is also in the category of clothing in Walmart mall. One of its unique features is that it focuses on the contemporary professional family man. It has a large compartment that can be used to carry a cell phone, sunglasses among other items.

There's additionally a front fold pocket and back zippered take. The back area unfastens to uncover two zippered catches, fourteen card spaces, and three large open pockets. 91 which is even higher compared to the products under private label category. There are no marketing activities around where the product is being sold. When it comes to the target market, both the private label brands and manufacturer brands target different types of buyers. The sellers of the Man Canvas Zipper Flap Shape Messenger Shoulder Bag seem to focus men who are passionate about traveling. The bags are developed to accommodate the items that the individuals are likely to carry while traveling. This explains why its price is higher compared to the other products in the private label category.

The target population for this product consists of high-income earners. The brand is also well established to attract buyers who trust its products. Claire Chase 405E-saddle Jumbo Man Bag also targets men who are interested in traveling. The other feature of this product is that it focuses on providing quality to the consumers. One of the things that the manufacturers can do to provide their customers with high value is to ensure that they produce high-quality products. They should also ensure they are responsive. Responsiveness refers to engaging customers in creating the products and in addressing their complaints. This will ensure that the customers identify with the brands and derive value from what they consume. References Berg, B. R. , Dahl, D.