Marketing of service essay

Document Type:Thesis

Subject Area:Business

Document 1

It is worth noting that the service marketers use various marketing mix which entails the seven P’s which are the product, the price, place, and the promotion as well as people and physical evidence together with processes. The diversity of relationships that exist between service providers and their customers The diversity of the relationship which exists between the service providers and the customers is very crucial in ensuring that the organization attains customer satisfaction and loyalty to the organization. It is worth noting that services providers are highly interdependent and moreover uncertain and moreover time constrained relationships which exist in the relationship between the service providers who are integral to the processes and the coordination and thus very crucial contributors to the outcomes of their customers (Wilson, Zeithaml, Bitner, & Gremler, 161).

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Further, the diversity of the relationship will increase the satisfaction of the customers in that the services will be effective and moreover effectively coordinated. The strong service provider relationship aids in the development of a more effective relationship with their customers which will ensure that the customer satisfaction is highly achieved and loyalty. It also shows how strong the customer's tendency to select the company’s brand over others are. It is worth noting that the customer loyalty is positively related to the satisfaction of the customer to the services of the company. Coherently, the Loyal customers consistently favor the brands of the services of the company and moreover not willing to change their brands. Conclusion To sum up, it can be described that diversity of the relationship which exists between the service providers and the customers is very crucial in ensuring that the organization attains customer satisfaction and loyalty to the organization.

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