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Since this is the type of communication that actually bears the true feeling and mood of the organization. formal types of communication focus more on the strict ways of communication hence hindering the true feelings of the organisation. Grapevine being a horizontal type of communication is also the fastest type of communication hence if well utilised it might work in favour of the organization. Grapevine develops from the natural social interactions in the organization by people of the same level and status. It fulfils the natural social affiliation of human beings ("The Importance of the Grapevine in Internal Business Communications"). Web.

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Coursework (47 pages)
Business
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Essence of Management

devmien
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