Design Science Research Artifact
Viral means that the spread of the message moves from one consumer to his friend just like the viral flu does, as warranting its precise definition as a tool to disseminate information from the manufacturer to consumers but using customers themselves. By the customers sharing this information in the social media, it gives an extensive coverage. The first form utilises the short message services SMS, but the second transmission format the information conveyed in a manner that it can be linked to the first as a source as providing a link in which one can just click. The transmitters for the message are termed as commutators while the people receiving the message on the other end are termed in turn as recipients.
Viral mobile marketing
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