David Jones Ltd. (AU): A Case Study
In 2018, the retailer celebrated its 180th birthday. The Company offers both national and global brands in fashion, technology, beauty, food, and homewares (as shown in the image below). It operates both offline and online stores. David Jones, however is struggling in its business given the significant and constant changes in the market, as well as stiff competition from other retailers (Powell, 2019). Consequently, there are major plans to re-launch the retailer. When the economy takes a dive, businesses suffer as well given that profits will reduce. At a glance, Australia’s economy seems to be doing well with a GDP that is among the trillion-dollar figure (Zeder, 2020). It is number 14 globally in terms of per capita GDP. The solid economy grows at 2.7% every year unabated by the global financial crisis, which is good for David Jones. Amazon, for instance, is a humongous e-commerce retailer thanks to technology. Luckily enough for David Jones, the Australian government has invested c...
Case Study: 3500 words, You will need to submit a report that addresses the following situation: David Jones, the struggling Australian retailer, is planning a major re-launch. After many failed attempts in the past, it is still hopeful of re-capturing a dominant position in the Australian retail m...
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