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The current luxury market is estimated to be worth $200 billion for the traditional and $1 trillion for modern luxury. Today, there are several luxury companies that have sprung so as to be able to meet the growing demand of the ever growing number of millionaires and billionaires in the world who are not afraid of spending their money. Companies such as Burberry, Gucci, and Luis Vuitton among many other luxury companies have had their revenue grow each year as a result of selling their highly priced products to the selected few in the society. For instance, Burberry recent sales revenue indicate that the company sold goods worth over $1 billion and besides that, the company has also continued to experience steady growth since the 2008 recession that had an adverse effect on every industry. Thus as far as these paper is concerned, It will focus on how the approaches the Burberry company has been using to generate profit and manage itself during tough times as witnessed in the 2008 r...

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BURBERRY COMPANY DURING AND AFTER THE RECESSION

Young H
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