Crescent Pure Case Study

Hooper’s main aim was to produce a drink that energize, refresh and enhance mental focus and through this hobby, he converted it to a business idea (Tomasini, 2009). A year after launching his small business, Hooper secured legal protection for his special recipe. Hooper manufactured and distributed his new drink from a rented warehouse in Portland, Oregon. After promoting his drink to local farmers and local food shows, the demand for his drink grew very fast and became famous in Oregon. In late 2012, the CEO of PDB beverages noticed the drink through his adult sons. The company is also combining efforts with already famous brands to raise awareness of Crescent Pure both nationally and internationally. Another strategy put forward by the company is increasing exposure and establishing affiliation with international sporting brands and through sponsorship to capture athletic consumers.the company can also ensure that they receive extensive and favorable press coverage in all media, tha...