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For purposes of this paper, a consumer is any individual who consciously or otherwise uses a commodity to satisfy a want or need. It is important to distinguish between a customer and a consumer. While a consumer is one who generally buys a particular commodity, a customer is one who has formed a habit of using a commodity repeatedly as discussed by Jane et al. A consumer may buy a product just but once while a customer shows commitment to using the commodity (Jane et al. The study of consumer behavior encompasses the thinking processes along which consumers make decisions as to what commodities to purchase from the plethora of similar products available in the market. It goes further to dissect the subject matter into sub categories such as the factors that actually determine consumer behavior (Jane et al. Consumers make their decisions on the basis of several internal and external influences acting together or independently. The objective of this paper is to elaborate in gre...

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Consumer Behavior Individual Case Analysis Report

devmien
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