Macy's company analysis

They’re working on focusing on store localization, as well as increasing and expanding their stores and flagship locations, (Oh & Lee, 2017, 11). They also make customer satisfaction their main concern, developing new methods of service and improving old ones, ensuring they stay relevant in an ever-changing retail world. In 2014, Macy’s was the number one department store, pulling in over twenty-one billion dollars in sales across over eight hundred forty stores, employing one hundred seventy-two thousand people. This success does not come from luck alone—their strategy is one that has been proven effective over the past one hundred forty years, (Tokosh, 2018, 29). Discussion of the business problem(s) Being a lead store Macy’s store also faces many challenges as any other store in the market can face.

Macy’s understands that in order to be a market leader, you need to ensure customer relationships are superior. They have been competing with other retail powerhouses such as JC Penney, Dillards, and Saks Fifth Avenue, and need to find a way to differentiate their customer experiences from these competitors. Each of the aforementioned initiatives also involves Omnichannel integration—combining in-person shopping experiences with online avenues. As technology advances into the twenty-first century, Omnichannel integration is required for any retailer to succeed. Without this integration, customers will swiftly take their business elsewhere, where their shopping experiences can be made easier. , & Lee, S. Omni-Channel Strategies in Response to the Showrooming Phenomenon in Department Stores -A Case Study of Macy's-.  Journal of the Korean Society of Clothing and Textiles, 41(03), 393-406.