Examples of Advertisements with Cialdinis Six Persuasion principles

  Many people shared their experiences on social media platforms and took photos together as they shared the drink or their own branded names on the cans and drink bottles giving it the social proof needed to influence more consumers with the assumption that everybody was taking Coca cola (Coca-cola, 2018). The name branding made consumers familiarize with the drink because they were attracted to their names being branded on the cans. Often consumers purchase the drinks impulsively because they assume the number of drinks bearing their names is limited in number. This advertisement received more endorsements from Prince William and Kate who used cola during the toast in their wedding and hence this created more authority in the marketing and persuasion used by Coca Cola Company (Coca-cola, 2018).

Starbucks Corporation It is an American coffee company and coffee chain. Apple Technology Company Apple designs, develops and sells consumer electronic and software as well as provide online services across the globe. It is based in America. They have products such as the iPhone and iPad which they launch to the consumers in a limited stock number. People queue in long lines at their stores waiting to be served and this helps create awareness. People have the notion that good things come in limited numbers (Apple, 2014). The use of social media is also socially approved because almost every person is on a social media platform and often one is credited for having a good number of followers. Having people of the same group or like mindedness enhances attractiveness.

The videos on these platforms are usually high quality and designed appealingly with a lot of creativity in the designs and layout. A person with more followers or a blogger having more blogs considered to be factual and intellectual is taken as a great influence of authority as compared to a person who is not known for blogging. The expert bloggers also use the scarcity principle by offering subscriptions for membership or giving a time length for purchases (Social Media Examiner, 2018). Principle of Liking Human beings easily comply top what their friends and peers say. Mental change happens when people are subjected to things that are attractive to them (Cialdini, 2001). Apple has very attractive personnel that carries out advertising with smiles and helps to shift the attention of consumers to the advertisement.

Their products also have very attractive design and packaging. The Apple team is friendly at their stores and in commercials the smiles and friendliness displayed makes the consumer feel Apple is a friend and not just a brand because they can relate. Commitment and Consistency Principle Apple products are distinguishable by its consumers due to their brand which is unique and offer similar packaging for their products and stores in all regions (Cialdini, 2001). They have an apple that has been bitten off and this distinguishes their products from the rest. There is familiarity and loyalty because the experience is the same in all Apple stores worldwide. The Scarcity Principle Apple launches their products in a limited capacity. Human beings fear losing out and they associate limited goods as being of quality.