Often the newer an organization is in the market the harder it has to work to create new customers. However, this is not the case with the stationary company as it can use its market dominance to promote the new product -“Whiz-Bang Re-sealable Envelopes.” The promotional activity will mainly aim at communicating to consumers on the benefits and entire features of the new product. In this case, having the best type of promotional activity is important. The organization can opt for any of the following: Advertising – it is important for an organization to realize that it can advertise the new products on radio, print media such as newspapers and magazines, social media such as facebook and others. Promotional activity plan should consider: the organizations calendar, publicity demands, target market, and various information centres. When preparing for a public release the organization should be in a position to answer the following question, “what should consumers know about the new p...
This might be interesting
Can’t find the right project?
Our experts can help you get one from scratch.
Sign Up Studybay