Assignment 1: Strategic Management and Strategic Competitiveness

the company has been able to attract large pool of consumers and that has really helped it to maximize its profits and also be a market leader in the industry by outdoing its competitors who have not reached the level of technology that the company is using (Bach 2007). Apple’s resource based model It is clear that the resource based model of the firm will enable it to earn above average returns considering the fact that the company has unique capabilities and resources that offers a basis for strategy. More so the firm has a business strategy that will give it the opportunity to exploit its major competencies which are related to opportunities in the external environment. It is also clear that the resource based model of the company has enabled it to gain a competitive advantage in the industry (Bach 2007). Apple’s industrial organization model It is evident that the firm makes use of a model that will enable it to continue innovating rapidly. In addition the creation of new products ...