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Thus balance scorecard takes into consideration of the following SWOT analysis in performance evaluation (Dess, 2014). STRENGTHS well-organized process of innovation High profit margin Consumer technological development Customer loyalty high quality design WEAKNESSES Limited distribution networks High prices Patents infringements OPPORTUNITIES Increasingly demand for apple’s products Spreading out of the distributing networks Product diversification including iGlassProgressive advertising strategies THREATS High cost of labourNew competitiveness of products Suppliers bargaining power Dess, (2014), notes that Apple came up with a balanced scorecard to deliberate on the strategy adopted by the senior management likely to expand beyond gross margin, market share and return on equity hence an added value in relation to the introduction of new line iGrass. Concerning financial perspectives, the company emphasizes on the shareholder value, in relation to customer perspec...

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Apple and its future /Strategic Plan Part 3: Balanced Scorecard and Communication Plan

devmien
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