Analysis of IBM’s Strategies Innovation

However, the various steps in external innovations are highly appreciated in our communities. The primary step in external innovation that will propel the success of the product is the partnership plan. For instance, the IBM company collaboration with the pharmaceutical company for four years contributed much to their sales rate and growth At the start, before the age of personal computers, IBM relied on third parties and distribution channels to market itself internationally. The third parties were responsible for bringing new clients to the company, but as personal computers became more common, it became necessary for the company to develop more intimate relationships with its third parties such as Resellers and Independent Software Vendors (ISVs). The increasing demand for personal computers and technological products resulted in an increase in the number of technology companies. One of the many ways in which the company has been successful in marketing itself is the cognitive cook...