Marketing essays start with engaging and entertaining thesis statements. You have to conduct a thorough search online and in your textbook for the best topics for you to write about.
The professor may create a pre-populated list of topics for you to select from. You may write about how marketing impacts product sales. Or, you can write an essay explaining the principles of marketing differentiation and positioning. Whatever topic you choose, you will need to gather relevant statistics and marketing data to support the claims you will soon make in your essay.
Starting marketing essays requires extensive research. You will need to study marketing materials, figures, books, case studies, and expository essays about the topic that you will explore in your essay.
The research is necessary not only to narrow your topic but also to flesh out the body paragraphs of your essay. Your research should include an examination of several related marketing topics and how certain marketing principles may interplay or have a role in the same cases or data.
Information sources for your marketing essay
The strength of your marketing essays depends upon the creditability of the data collected. You will need to express your essay's main points and data in a logical and structured manner, your audience understand your thesis statement and main points.
Another great way of starting marketing essays is to use case studies. Case studies demonstrate how marketing principles apply to the real world. Using these studies are a way to engage business leaders and market analysts who read or listen to your essay in the future.
Emphasizing the impact of your marketing research discovery can also grab the attention of your audience. Highlighting the effects of your paper's discovery solves two prevalent writing issues. This method allows you to quickly solve the conundrum of how to start your essay while also intriguing your audience with a fascinating discovery that you have researched.
What is Marketing?
Marketing is an essential aspect of any business, so it's vital to know what it is. Marketing is the process of presenting your services or products to the audience over some time to increase sales. The difference between a business that markets its products and one that doesn't would be a business that remains in obscurity and one who is well-known and possibly wealthy.
The process of marketing can include going to business-related conventions where you can spread the word of your products, advertisements through Facebook, YouTube, Pinterest, and other social media.
That's just the first part of marketing. The second part is maintaining a relationship with the customer. Drawing the audience is essential, but it won't matter if they don't stay, that's where the second part of marketing comes in. To keep a relationship with the audience, continue marketing to the individual or group with free compliment products and useful advice on the problem your service is trying to solve.
What is a good thesis for a marketing essay?
For a marketing campaign to be successful, it must achieve several goals. Firstly, the company must make the prospective customer aware that it exists, and what products/services it provides. Then it must sell you on the idea that the company is trying to portray. This is where the company's branding, values, and reputation are put on a show.
Mainly it must sell to the customer why this product/service will improve their life, and how the company and consumer are a natural fit. Finally, the company should make use of product differentiation to distinguish between its product and others.
Proper marketing differentiation and positioning are essential to ensure that the target market is engaged and willing to spend their hard-earned dollars.
Marketing Essay Topic: Marketing Plan
A marketing plan is a more specific form of marketing that targets a specific market with a particular product instead of the entire business targeting the wider audience. This has the company complete multiple activities that are focused on obtaining the targeted audience within a set period.
To begin the process, do market research on the needs of the potential customer. Tailor your product or service to that need and market it the way it was described in the last section. The price must also be tailored to be fair to the customer while bringing in the biggest possible audience. Too large a price will scare away potential customers.
That's not the only thing to do when making a marketing plan. Things to keep in mind when marketing to a specific audience include:
- Market Trends;
- Financial Statements;
Market Essay Topic: Marketing Mix
In the modern world, marketing campaigns are generally multi-faceted. This means that companies make use of a host of different media to, first of all, reach their target market, and then sell them their vision. Having the proper marketing mix could be the difference between a marketing forte and a flop!
For example, consider someone selling a new mobile phone, specifical design for young adults. How can they best appeal to this target market and capture their attention? They would probably be best advised to use social media to, first of all, connect with their customers.
They could do this through the use of short snappy videos or viral posts. They could couple this with an ad campaign on one of the many popular streaming websites that young people adore. This is an example of a well thought out marketing mix.
If, on the other hand, they decide to use traditional media like radio or television to market their product, then they will quickly realize they have chosen the wrong path!
Marketing Essay Topic: What are marketing differentiation and positioning?
We live in a world so saturated with advertisements that sometimes we become immune to marketing. As a result, the art of good marketing is continually being creative and coming up with fresh takes on old ideas. This is the only way to stand out from a genuinely crowded field. We see examples of this in the annual John Lewis Christmas ads.
These ads appeal to us because they are not directly selling us anything. Instead, they use emotive animation and heartwarming storytelling methods to invite us into another world. In fact, because they do not directly show us any of their products, we implicitly trust the company more and open our hearts to them. This novel technique is one example of how being creative and thinking outside the box can lead to an iconic marketing campaign.
Marketing Essay Topic: How Marketing Impacts Product Sales
What's the difference between Coca Cola and that cheap generic cola you find in your local supermarket? I mean, they have much the same ingredients and they taste the same. I'll tell you what the difference is: marketing.
Marketing is the collection of magic touches that companies use to ensure you know about their product and buy it over their competitors. All the famous blue-chip companies in the world, from Apple to Amazon, Rolls Royce to Rolex, use marketing to one extent or another.
Marketing Essay Topic: International Marketing
International marketing can be seen as the opposite of the marketing plan. This targets many people from different nations. This is harder than the other forms, but the appeal comes from the increased sales, greater market control, and longer lifespan of the product. Besides doing everything that was described before, you also have to break into the international market by Licensing the manufacturing process trademark, etc.—exporting goods to foreign nations Working with other companies from other countries to produce a product or service.
Marketing Essay Topic: Sports Marketing
Sports Marketing is when a company uses any sporting event to sell services or products. This can be done using ads, sponsorships, and billboards shown during the events.
The strength of this marketing is that it uses the massive popularity of sports to sell products. This will work very well if the business markets themselves as supporting a loved team. This will boost the reputation of your business and possible sales.
The cons to Sports Marketing is that it might be hard to stand out for small to medium-sized businesses because many large companies already have a stronghold on the sports market.
Marketing Essay Topic: Target Marketing
Target marketing is the process of breaking down a potential market into divisions while considering customer needs, then concentrating your strategic marketing efforts to the segments with customers whose characteristics match your products or services. Target marketing focuses on a specific group of people. This approach makes the promotion, distribution, and pricing of products very efficient.
Target marketing is the key to attracting new customers, driving more sales, and promoting innovation; thus, the organization's success. A target market consists of consumers who are more likely to purchase your goods or services. Target market groups have similar characteristics in terms of demographics, age, behavior patterns, social class, and geographic location. Social media platforms like Twitter, Instagram, MySpace, and Facebook offer sophisticated solutions that can enable you to target users based on their features, characteristics, and market segments.
Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a simple concept of business marketing that relies on a customer-centric, and data-focused techniques of communicating to consumers. IMC involves the integration of various communication tools into a system that can work in harmony to maximize its impact on consumers.
Organizations use IMC to coordinate and brand their marketing initiatives across multiple platforms. Since marketing has shifted from mass promotion to niche marketing and customer-focused approaches, business organizations depend on IMC to design cost-effective marketing campaigns with low costs and the maximum value. IMC ensures that different communication platforms link together to wrap up communication with customers. IMC can significantly increase your profits by boosting your sales and increasing efficiency. It offers organizations a powerful competitive advantage.
Service marketing is a type of marketing that improves relationships and presumed value. Service marketing refers to a set of processes responsible for creating, designing, identifying, communicating, and delivering a product's value to consumers. Organizations employ service marketing to manage consumer relationships using techniques that benefit both the organization and stakeholders.
The global economy is booming with service industries. Research estimates that in some developed countries, the service industry generates more than agriculture and manufacturing industries combined. Service marketing is different from the marketing of goods because services bear unique characteristics.
Services are intangible, and they are inseparable from the individuals offering them, they are highly variable and perishable. Because of these features, service marketing requires a targeted approach to accomplish. Service marketing strategies involve the marketing of medical services, legal services, automotive services, consultation services, telecommunication, and much more.