Coursework on Marketing examples

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Plan,design,apply a digital&social media marketing strategy
Select a business organisation of sportswear industry with digital marketing activities. Plan, design, and apply a digital and social media marketing strategy and conduct a digital marketing project in your own capacity (for example, building a social media page or create an e-commerce or brand promotion website). Then write a 1,500-word individual report..
Reevaluating cosmetic company strategy (Consumer Behavior)
In view of the anticipated growth of the over-50 market, a leading cosmetics company is reevaluating its marketing strategy for its best-selling moisturizing face cream for women. Minimum two pages paper discussion if the company should market the product to younger (under 50) as well as under women or should the company be wiser to develop a new brand and formula..
Identify 5 most effective commercials from this year super bowl.
I have to identify 5 TV super bowl commercials from this year and name the brand, the slogan of the ad, and 3 short points as to why it was effective. I attached the format so all you have to do is watch the ads and come up with the answers to the question Ive provided.
Reality Selling-Marcus Smith/Liberty Mutual Case Study
Please see instructions attached. DO NOT include a cover or reference page. However, I do need you to label your paragraphs. Statement of the Problem Summary of the Facts Analysis Recommendations and Conclusion References/Bibliography
THE DIGITAL MARKETING STRATEGY BEING ADOPTED BY SISTER BRAND TOYOTA CAMRY & COROLLA
• Critically assess a range of digital marketing measurement tools and techniques and their suitability for improving marketing performance against objectives. • Analyse and apply appropriate key performance indicators, reports and tools to review and improve digital marketing effectiveness.
Marketing Plan: Product Identification and SWOT Analysis
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5. Using the company you selected (NETFLIX) for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against. Guided Response:..
Describe how you approached the course assignments
Describe the positive experiences you have had in this course and reflect on how you arrived at these experiences through the activities in the course. What management techniques did you find to be the most effective? As a future manager, how will you apply the effective principles of management that you have learned about in this course?..
consider how marketing affects your daily life and how your understanding of marketing has changed.
As you look back on the course, consider how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy. Describe this product and explain how you could use the information from this course..
Your written product overview will include a detailed product overview and marketing strategy.
Your written product overview will include a detailed product overview and marketing strategy. It should be a complete, polished artifact containing all of the critical elements of Part I of the final project, including content created in Milestones One and Two
How to development the marketing strategy of an organization
You are required to prepare a 1,800 word report on the following You are a marketing executive and the organisation you work for is looking to expand their market. This can be achieved either through introducing a new product (product development), extending an existing product (product extension), or targeting a new consumer market with an existing product..
PORSCHE: GUARDING THE OLD WHILE BRINGING IN THE NEW
Case Questions: 1 . Analyze the buyer decision process of a traditional Porsche customer. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. (Assessing the Consumer Decision Process in the textbook.) Expected answer length: Three quarters of a page. 2. Identify and analyze at least two..
•Detail the steps involved in a new product/service development.
Create an APA formatted 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: •Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not..
MKT 100: Principles of Marketing Situation Analysis
A company self-examination. What are we known for? Who do we want to become? In this assignment, you will create a Situation Analysis for one (1) of the following companies/brands: Jeep Cherokee, Amazon.com, or Google. Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment,..
Understanding Marketing and Customer Relationships
Marketing is a dynamic, multi-faceted process through which you align the activities of your organization to meet the needs of a customer while benefiting the organization. Essential here is to establish mutually beneficial customer relationships that help you and your customer achieve goals. This assignment provides you with an opportunity to apply concepts..
Macro external environment analysis of a market using PESTLE framework
You are an independent marketing consultant based in India. Conduct a macro-external environmental analysis using the PESTLE framework by surfing the internet or using available market research reports for any ONE of the following markets:- 1. Beer Industry 2. BankingIndustry 3. MobilePhoneServices You are expected to clearly identify and summarise..
Consumer Analysis Matrix, Digital Collage and Word Document
Learners will submit a minimum of 3 slides using Powerpoint that includes the following: • Collect digital images that you think best describe the target consumers and the influencers (i.e., external factors) for the consumers you described. • Create a digital collage to depict the target consumers and the social, cultural and technological factors that..
Product and Price Analysis Matrix, Product Offering Summary and 3-5 page word document
This project has three assignments (or deliverables) that you will be submitting. Please read through the instructions for each one so you know what you are suppose to do. 1. Using the provided template, learners will submit a Product & Price Analysis that includes the following: Identify two additional products/brands/companies that you think are the direct..
Applied Marketing Every Day - Global Marketing Strategies
Action Items In this assignment, you will create a posting for your boss to share with the executive team. To create this posting, do the following: Review the principles of global marketing in Chapter 15 of the textbook. Choose a product that originates from your home country (or another country) that is marketed in other countries around the globe. Choose one..
Innovative Product Business Brief - Customer Value (Place)
1- Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product (3D Printing) by integrating the marketing concepts learned in this week. Please note, this brief should focus on Week 4: Construct an integrated marketing program that delivers superior results - Place (Distribution). 2- Format this week's marketing plan..
Innovative Product Business Brief - Customer Value (Product & Price)
1- Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned in this week. Please note, this brief should focus on Week 3: Construct an integrated marketing program that delivers superior results (Product & Pricing). 2- Format this week's marketing plan document according..
Innovative Product Business Brief - A Customer-Driven Marketing Strategy
1- Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned. Please note, this brief should focus on Design a customer-driven marketing strategy. 2- Format this week's marketing plan document according to the following Guidelines: • Introduction: Under this, introduce..
Innovative Product Business Brief - Marketplace & Customer Needs and Wants
1- Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned. Please note, this brief should focus on Identify the marketplace and customer needs and wants. Integrate the relevant concepts from this week's assignments into your 2- to 3-page brief. 2- Format this week's marketing..
Country Comparison
must use CIA Factbook must pick 1 country and fill in for "country?" on excel sheet along with US facts from cia factbook
case study
Read the Case and answer the questions at the end of the reading. Add references when needed answering the questions
Discussion
Discussion answers the question with three paragraphs and uses three references. Due by tomorrow evening!
marketing environment of absolut vodka
this course work is a group work so i only need Positioning Statement (What & Why?) and Budget of absolut vodka.
Marketing analysis
Please read the slide first. Then use the information from the slide answer the following questions.Please take your time and answer the question Imagine you would like to open a new shoe store in St. John’s, NL. You are free to choose any concept-as long as it is not an existing brand or chain (i.e. you cannot choose to open a new location for a shop that exists someplace..
Intl. Communication Marketing
i need marketing objectives. each objective should have a reference with that. i put some points about which objectives should relate to.
Discussion
I have a discussion due by tomorrow evening. The discussion needs to be answered with three full paragraphs and three references.
Please write a newsletter (total 2 pages) for the organization that you wish to work for.
Please write a newsletter (total 2 pages) for the organization that you wish to work for. I am having a very hard time coming up with ideas so I'm hanidng this assignment to one of you guys. I am a business major. Concentration in: -Finance -Marketing Please do a good job and follow instructions. Be original and don't rush...
Marketing Management (300 level) - Inbound Marketing and Web 2.0
Please use the article and the excel sheets attached to answer the 4 questions. Disregard the 'copyright' tab on excel, just use the tables and exhibits to make calculations. Here are the assignment questions for the HubSpot case. (1) Develop and present the Problem Statement in no more than five (5) sentences. (15 marks). (2) Present the Pros and Cons for targeting..
Nintendo Switch SWOT analysis
Complete SWOT (table form) analysis for NINTENDO SWITCH
3 questions about Marketing to Women need to be answer
watch the 8-minute snippet from the documentary called "The Century of the Self -- The Engineering of Consent."  to answer and upload these 3 questions (SEE THE ATTACHMENT) APA format
International Communication Marketing
i need a paper with quality and quantity. Markeing Obectives of new Advert , New message and New social Media Compaign.
Market Strategies
4 page in APA format. Please explain in detail each
store interviews
instructions are attached. don't have to the the main interview, you can come up with interview response.
Sales
You are going to write a brief story aimed at convincing someone to buy something you are selling. You must take into consideration the 5 basic elements of the stories:  The passion with which they are told.  A hero who introduces listeners into the story.  A villain or obstacle to overcome.  A key moment of revelation.  A transformation that demonstrates growth...
I can Sell
Identify and create something you want to sell. (It should be a product or service that does not Exist) Do not use a product or service that is current be creative. 2. Briefly describe the individual or organization you are planning to sell to. 3. Make a list of three characteristics of your product or service and the advantages Or benefits. Use the FAB method. 4...
Principles of Marketing
4 page double-spaced in APA format. Must explain the differences in the marketing functions.
Globalization
Develop and submit the Mini-Case Just Right Globalization by answering the questions at the end of it.
Social Media, Virtual Marketing and Marketing Plan
Use the Notes provided and any other credible resources. The titles provided should be used to clearly separate the topics. What are some of the reasons that social media is becoming valuable to sport marketing? what the pros and cons of using social media in sports?
Amazon marketing strategies
I would like a marketing strategies paper on amazon and some of the things they have been doing to maintain their market share
answer to some questions
Read the article and answer 3 long questions posted in the attachment.. It's too Urgent .. I need to submit it today the 26th before 11:15.
Chopstick-Likin' Dishes: KFC in China
read the material and answer the questions in essay form. NEEDS TO BE DONE IN THE NEXT 10 HOURS.
IMG World: Creating the College Experience
Introduction To create value for customers and build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Such insights comes from good marketing information. As a result of the recent explosion of marketing technology, companies can now obtain great quantities of information, sometimes..
Nielsen: Observing and Predicting Consumer Behavior
Introduction To create value for customers and build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Such insights comes from good marketing information. As a result of the recent explosion of marketing technology, companies can now obtain great quantities of information, sometimes..
What Makes a Mobile Campaign Great for Its Entire Life Cycle?
Instructions Read "Six Great Examples of Mobile Marketing Campaigns" (click here to view the video for the IKEA campaign: Place IKEA Furniture in Your Home with Augmented Reality). Analyze each campaign and summarize what each one did to be successful for its entire life cycle. Then select one campaign and substantiate why it is your favorite...
What Is Hot in Digital Media?
Read Media and Digital Predictions 2018. As this resource discusses predictions for the 2018 year, discuss which 'came true', providing evidence or specific examples to support your opinion. In addition, given your review of predictions and which actually 'came true' discuss your own 'digital and media predictions' for the upcoming year...
Understanding Financial Information
You are given $20, 000 to invest in a company from the following companies: McDonald’s Corporation, Microsoft, Walmart, Amazon, Google. Select one company and research its financial performance including its stock price. Provide a brief overview of the company. Research and review the company's annual financial report in recent years. Evaluate the current..
Innovative Mobile Marketing Campaigns
Read "7 Examples of Effective Mobile Marketing Campaigns". Pick five of the campaigns from the article and write a 500- to 750-word assessment of the mobile campaigns in the article, focusing on what each campaign did well and what made each one innovative (please note that the entire paper should meet the word count requirements; you should synthesize your..
salesforce
You are to find 2 relevant articles about issues in sales force management and prepare a one-page summary for each. Each alert should summarize the main points of the article along with your own opinion of the subject. The articles should be selected from the literature and appropriately annotated using a commonly accepted format such as APA. Articles should..
Product or Service for the New Media Campaign Plan
Instructions Submit a synopsis of the product or service you have selected for your new media campaign plan (the final project for this course). You will choose from the products/services list provided or work with your instructor to identify a different product or service that can fulfill the requirements of the task. If you develop your own campaign focus,..
Proximity-based Marketing
In Chapter 16 of the course textbook, it Dan Rowles discusses proximity-based marketing—the value of identifying someone on location and providing relevant products and services based on where the person is and what the person is likely doing. Discuss what proximity-based marketing means to marketers...
Promotion and Place
Use the Notes provided and any other credible resources. The titles provided should be used to clearly separate the topics. Promotion Explain the "frequency escalator" Place: Choose your favorite sport venue and what are the most important elements of the ensemble?
Advertising and Sales Campaign
Select a company and develop an international advertising campaign for entry into a new market. Include the country, product or service, the media, social marketing, and messages that will be developed. Include the challenges faced entering a new international market. Write 4 pages and submit in APA format with 5 references. Policy: You must use peer-reviewed..
salesforce
You are to find 3 relevant articles about issues in sales force management and prepare a one-page summary for each. Each alert should summarize the main points of the article along with your own opinion of the subject. The articles should be selected from the literature and appropriately annotated using a commonly accepted format such as APA. Articles should..
Marketing Management Case Study
Need answers for the below three questions.. Approx 250 words each answer. I have attached the Virgin Case study and Exam tips(must follow it). I want it done in 4-5 hours. Q1, How is Virgin unique in its quest to be a socially responsible and sustainable company? Q2, Discuss the pros and cons of Virgin’s “green” message. How do you feel about the company’s having..
How Agile Are You?
In the past 10 weeks, you have had to demonstrate your agility as you maneuvered from assignment to assignment. While meeting customer expectations is a necessary goal for any company, meeting one's own expectations is also important for the business professional. With that as your frame, compare and contrast one instance in this class when you felt like you..
Critically discuss the importance of branding strategies in emerging markets. Use examples
Critically examine the global marketing context with an emphasis on global marketing management and the degree of internationalisation. Understand and apply global marketing research and practice to various markets. Propose and justify integrated marketing plans/ strategies/ solutions workable within given global corporate settings...
Evaluation From a Different Perspective
Instructions Submit a consultant's evaluation of your campaign plan. Your submission should take the form of an outside consultant's perspective. This analysis should include an evaluation of team performance, whether those teams are being integrated into successful networks, whether the skills sets are correct to achieve the campaign goal, and the use..
Running the Triangle
Phil Jackson is widely considered one of the most successful basketball coaches of all time. His offense was predicated on the "triangle," which was known for striking the correct balance between flexibility and control. In his book Eleven Rings, Jackson writes fondly of the triangle, saying it gives "players the freedom to find their destiny within the team..
International Marketing Article Review
Find an article in a current periodical - Wall Street Journal, New York Times, Business Week, Newsweek, or a marketing journal (no more than five years old) on a topic pertaining to international marketing preferably with a relationship to this one of this week’s chapters. Read the article and then summarize it. Write 3-5 pages of text with at least 5 references..
See instructions unit 5
Unit 5. Marketing discussion post This assignment has 4 parts: 300 wods Your company has just been hired to create an ad campaign for an online university's bachelor's degree program and you have been asked to head up the team that will be responsible for this new assignment. Who will be your target audience and where will you advertise? What will your message be?..
Campaign Evaluation
Submit an evaluation of your campaign plan. This should include an evaluation of your target audience as well as an analysis of how your campaign strategy aligns with serving the audience to achieve success. You should also identify where your campaign is falling short and outline strategies to address those issues...
Living in the Moment
Compare and contrast the use of analytics of two digital media companies of your choice (you may want to investigate mobile gaming and applications companies, social media, internet search, digital publishing, etc.). What analytics tools and approaches do the companies employ? Which approaches are most likely to have long-term success from a business standpoint?..
Blue Ocean Strategy
What is a Blue Ocean Strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets. The authors allude to the fact that most companies borrow their strategic thinking from military models (see ‘Paradox of strategy’). How does this model affect perceptions related to competition and customers and what..
Consumer Behavior and Marketing Strategy
Write a four page paper about how Consumer Behavior applies to Marketing Strategy. The goal is to summarize key concepts in consumer behavior and apply theoretical elements to Marketing. You may choose any topic covered throughout the course. Please include 3-5 journal references and use APA.
unit 3 discussion board
The United States has experienced inflation, recession, increased unemployment, and escalating gas prices during the past decade. Over the past 5 years, the country has started toward decreased unemployment, leading to a stronger economy. During the recent recession, the discount store industry started to enjoy sales increases despite company shutterings..
When To Take Risk
There is an old saying in stocks: "The time to buy is when there is blood in the streets." Explain how one can determine, in a fast-moving environment, when it is time to take risks. Apply that answer to a real-world company that took that position and justify your analysis.
Starting an Import Export Business Case
Read attached content and answer question at the bottom in APA writing format.
Project Milestone Two: Campaign Plan
Instructions Submit a campaign plan based on your analysis and the inclusion of your new team. Address the role of your digital team, how your team will be developed, what skills are needed, what key elements of the project will be insourced and outsourced, and what tools your team will need to be successful. Team Role Meets“ Proficient” criteria and substantiates..
EVALUATION AND CONTROL/EXECUTIVE SUMMARY
ANTHONY Section 1: Provide an in-depth sales analysis, including appropriate explanatory information. Here we can start with the projections you built for the financial documents last week, outline the numbers and what they include, add some information on other products/services you hope to add into the mix during the first three years- any estimates you..
Product/Pricing
Use the Notes provided and any other credible resources. The titles provided should be used to clearly separate the topics. Product (I've chosen the Summer Olympics) : Try your hand at a new product image, mark, or logo for the merchandise of your favorite sport organization. What are the key elements of this image that you think will make it attractive to consumers?..
PowerPoint presentation
You are only responsible for section 2 the marketing opportunity. Instructions attached as well as outline to use. I ask that you use the format provided so that it can be easily transferred over to the PowerPoint that has been created as well. 3 major things to note here for the outline: Write a little bit about the section (refer to the previous papers and pull the..
Unit 2 Marketing management
Marketers are innovative when it comes to product positioning. Part of product positioning is differentiation, a way of showing how a product is unique from its competitors. Analyzing and selecting a positioning strategy can mean the difference between success and failure for a new or existing product or service. Brand ambassadors, such as celebrities or..
Changing Perceptions
Instructions You are the chief recruiter for a major marketing firm in Washington DC. The firm has lost clients in recent months because of the perception that it is lacking in original ideas. In a memo to the senior staff, offer three suggestions to change the perception and thereby recruit, retain, and motivate top creative talent. CRITICAL ELEMENTS • Recruiting:..
Company of Choice
Identify a company in which you would like to work upon graduation from the program. (It cannot be a company where you are presently employed.) Justify your reasons why it is a company of choice for you. When responding to your classmates' postings, comment on whether you believe the company your peer selected is, or can become, an "employer of choice." CRITICAL..
Marketing Budget/Financials
Please see attached Instuctions and last weeks assignment for reference. You are only resposible for section 3 Sales or Revenue Forecast Sales or Revenue forecast (Professor Forbes’s Tips) This you all have been working on right along- By estimating your total target market and multiplying this figure by the percentage of penetration you can then multiply..
Short Paper: Leading A Company
What role should a digital marketing team have in managing a crisis? taking the perspective of an internal marketing employee, compare and contrast Mattel's approach to solving the crisis with the approach of one of the companies in the "PR Fiascos" article. CRUCIAL ELEMENTS Role in Crisis Compare/ Contrast..
Reflective Assessment of Marketing
Instructions: (Assessment of Marketing). Discuss the following five questions in-depth and provide references. 1. The role of marketing as a business function. 2.Micromarketing and macro-marketing. 3.The strategic role of marketing for an organization. 4.The use of marketing concepts in fields other than business such as non-profit marketing and politics...
see below Marketing Unit 1 discussion board
Understanding the marketplace is the first step to developing and implementing a company’s effective marketing strategy. Consider today’s marketplace, which is crowded with a variety of products and services in all industries. Companies sell their products and services in-store and online as well as offering a hybrid of options to order online and pick..
Economic Systems Mind Map
Create a Mind Map using a tool such as Popplet®, Mindmeister®, GoConqr®, or a Microsoft® Word document in which you do the following: -Define each economic system and key attributes -Provide an example of each economic system -Compare the pros and cons of each economic system -Identify the economic system we have in the United States Your Mind Map should be between..
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