With respect to the glaciers cream industry, it could be segmented on certain bases such as style and price. Whilst certain individuals would prefer high quality glaciers cream made with natural sweets and fresh cream due to its preference, others would simply not be able to separate the difference in quality and would buy primarily predicated on price and availableness.
We have recognized that Baskin Robbins uses certain main segmentation bases for dividing their market, namely demographic and psychographic characteristics. Under demographic segmentation, they give attention to the income bracket of consumers. Their products are mainly targeted at the affluent with higher disposable income group to invest on frivolous luxuries such as top quality glaciers cream.
Death of any Salesman is a tale about a man named Willy Loman, who is a sixty-two year vacationing salesman. Willy is enthusiastic about the American Goal. He has high anticipations and fantasies about what life should be for himself and his family. Willy will not understand the truth of how to successfully acheive the North american Fantasy. Willy is wedded to Linda and they have two sons Biff and Happy.
The theory I'll apply to this play is psychoanalytic criticism. Psychoanalytic criticism is utilized to help us handle our mental health disorders. Some of the psychoanalytical themes or templates shown in this play include displacement, low self-esteem, concern with abandonment, insecure or unpredictable sense of self applied and oedipal complex, concern with betrayal and regression.