Every industry will try to use an unmatched, efficient, and effective business strategy that will allow them to remain at a intensifying position in the competitive market, especially in the global market. Regarding this, the aim of this survey is to present a position examination for the furniture company IKEA. The position evaluation will apply a pestle research, capabilities analysis, resource based view research, swot examination and porters five causes along with IKEA's strategic issues and answers to these issues.
IKEA was proven in Sweden over 50 years ago back in 1943. Its creator Ingvar Kamprad still takes on an important role in the company affairs today. IKEA is obviously one of the most notable furniture retailers on the planet. Its key aspects are affordably, efficiency and quality.
Wal-Mart has been termed as the poster child of globalization as it has been impacted by changes brought about by globalization at all degrees of its expansion. However the success of Wal-Mart can be attributed to its commercial culture, deeply organised values, philosophies and management expertise, additionally it is true that the business has been hugely influenced by the makes of globalization in the forty years of its procedures. Wal-Mart is not only the biggest retailer of the world; it would be ranked at par with Saudi Arabia if it possessed an overall economy of its own. 19% of Wal-Mart's sales result from its international functions, and a Wal-Mart stores opens up every 38 hours. This mother nature of expansion and Wal-Martization of the world would not have been possible minus the makes of globalization securely helping out the retail large at every step.