Facebook Business Policy and Strategy

(2) Re-review/reflect on  - the business level strategy that you indicated your company is utilizing (ie from your discussion forum response last week). The business strategies adopted by Facebook Company to ensure that it remains competitive in the market include; it maximizes user experience through customization of its products and services and this attracts new users and retains the existing ones hence making it to remain competitive (Chaffey, 2015). The company also focuses on continuous development of its offerings to ensure that it offers superior value to its customers. The company has also focused on ensuring its growth through acquiring other companies. For instance, it acquired WhatsApp to ensure that it grows in size. These may include diversification and acquisition of another business.