Answer B. Starbucks introduction of music download for customers is basically a differentiation strategy. The business wants to differentiate its products and Services from rivals like Dunkin' Donuts and Krispy Kane. The ultimate goal of the strategy is to increase demand for the company's products by offering clients a lot of preference. Customers are always attracted to new and impressive packages made available from the firms. The strategy can help Starbucks increase their customer base and earn much more profits that may eventually increase their market demand plus they can become a significant player in the industry.