The economic issue in this observation involves the concept of homogeneous and differentiated product in microeconomics
According to Lindeman (2002), product homogeneity is present when the merchandise produced by companies are equivalent, the same. Homogeneous products are also a feature of perfect competition market such as wheat, grain, cooper, etc where purchasers only shoot for the cheapest goods available for sale (Lindeman, 2002).
In our circumstance, petrol and liquefied petroleum gas are homogeneous products regardless of the petrol train station or company (BP, Shell, Caltex, etc) you are buying from. In fact, the technique to extract and refine petroleum is nearly the same among those companies.
When it comes to modern international marketing, it is not merely confined in developing a good product, pricing it attractively, and so that it is available to focus on customers. Organizations need also talk to current and prospects. For some companies, the question is not whether to converse, but how much to invest and in what ways. This is exactly what the communications combine is proficient at. Communications combine is comprised of sales advertising, personal selling, public relations, advertising, and immediate marketing tools that your firm uses to fulfill its marketing goals and strategy. Here the idea of communications mixture is primarily examined related with the situation of Nokia's. The international company Nokia will take full benefit of the idea of communications mixture to fulfill its strategic goal.