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Signature Assignment: Environmental Scanning (MGT) 498 (Example)

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STRATEGIC MANAGEMENT AND PLANNING OF PEPSI Student’s Name: Institution: .  Pepsi is a known soft drink company that has been in existence for a long time. It was incepted in North Carolina in1893 by Caleb Bradham. This was the reason as to why it was first referred to as Brads drink. It is a company that has been competing with the coca cola company in the beverage industry. After several drawbacks Pepsi company has successfully been able to stand today as one of the leading soft drink company. it has undergone several external and internal and external transformation. This is what has made the company to remain standing up to date. In essence it is important to closely examine the strategic planning and management of Pepsi Soft Drink Company The internal and external environment of Pepsi The company has several evident thematic aspects in both the external and internal. its strategies and policies to woo the people in the market to purchase its products. It has unique competitive characteristics that have made it able to dominate the world market since 1990. These include sponsorship advertisements use of the social media platform as well as the issue of globalization. These are some of the basic strength that makes the country effective up to today. References Dyer J. Godfrey P. & Jensen B. (2016). Strategic Management Concepts and Cases. Crimmins J. & Horn M. (1996). Sponsorship: From management ego trip to marketing success. Journal of advertising research 36(4) 11-22. Barney J. B. (1995). Looking inside for competitive advantage. The Academy of Management Executive 9(4) 49-61. Porter M. E. (2008). The five competitive forces that shape strategy. Harvard business review 86(1) 25-40. Hafiz R. (2015). Rethinking Brand Identity to Become an Iconic Brand-A Study on Pepsi. Asian Business Review 5(3) 97-102. [...]

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Purpose of Assignment A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 individual assignments (Part 1, Part 2 and Part 3) are integrated to generate a strategic management plan. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics. This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies. A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to generate a Strategic Management Plan. This is Part 1 of the three part Strategic Management Plan. Assignment Steps Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following: Evaluate the internal and external environments of your selected company using an environmental scan. Analyze the competitive advantage of your selected company. Evaluate the strategies your selected company uses to create value and gain competitive advantage. Examine the measurement guidelines your selected company uses to verify its strategic effectiveness. Evaluate the effectiveness of the measurement guidelines your selected company uses. Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. You can use some material out of the book as well Make sure I can pull up the research material and have access to it best references are web based or easily accessible. Companies I would choose would be Pepsi, Walmart, Lenovo , dell or Microsoft or Samsung or Comcast. References for the book are Dyer, J., Godfrey, P., & Jensen, B. (2016). Strategic Management Concepts and Cases. just state what chapter you used in the in text citation. Format your paper consistent with APA guidelines.

Subject Area: Business

Document Type: Thesis Statement

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Words 1100

Pages 4

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