Keywords: virgin atlantic competitive gain, ryanair competitive advantage This record analyses how organisations can be strategically led towards success. The report uses the strategic frameworks; the ethnic web, the VRIO construction, the value chain and the 'the three degrees of culture' to recognize how organisations achieve competitive benefits. Virgin Atlantic and Ryanairs strategies are then at the mercy of scrutiny under these frameworks to recognize, the truth is, how this is achieved. Competitive Edge and distinctive resources; The reason for strategy is competitive gain. Competitive edge emerges when an organisation enforces a strategy that creates value that is not being attained by its competition (Henry, 2008). The advantage becomes sustainable when rivals cannot mirror the worthiness creation of the strategy.