CREATED ON 19th April 2019
COMPLETED ON 20th April 2019
Expert hired: enock koech

Case Analysis and discussion of Panasonic update - Philips versus Matsushita

1. What is the most important lecture concept applicable to this case? Discuss in detail how that key concept applies to the two companies and their respective stories. Think about how you can illustrate the developments over time. Is there one particular lecture figure that applies to this case? Do not replicate the stories! 2. Apply other concepts that you have learned in the lectures and seminars to the case. Think about how you can illustrate how secondary concepts apply to both companies. Not all lecture concepts may apply but you must decide which ones are relevant. Discuss those concepts in relation to both companies and cite examples from the case. What are differences? What are commonalities? 3. Discuss the Panasonic 2016 update (Financial Times article). How does Mr Tsuga describe the company? From that description, do you think Panasonic is now a global, multinational or transnational company? Do you think it has completed its restructuring? Which of the secondary concepts apply to the company?
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19 April 2019
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19 April 2019
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