Levis Strauss and Company is one of the world greatest brand-name outfits marketers. Levis Strauss and Company is one of the successful Jeanswear shop in the us States. The invention of the rivets in the jeans differentiated Levis jeans from others due to its increased resilience. (Levi's) The Fast changes in consumer preferences, competition from both lower and higher-end brands, the fast development in the modern distribution and sales technology has brought about a carrying on lack of market talk about. (Levi Strauss & Co. Marketing Plan) Levi's Strauss and company was founded in 1873, Levi's skinny jeans will be the original, authentic denim jeans. They will be the most successful, more popular and often imitated clothing products clothing product in the history of clothing.